Bossladies Mag graced our presence twice this week with two marvelous workshops. The first one was in collaboration with DesignbyKadie (@designbykadie) who shared her secrets of creating a powerful online brand. She talked about how to craft your brands message, identify your audience and how to create a compelling brand experience that makes you unique. The best part of her workshop was (obviously her! and) the awesome packet she prepared that asked questions that you might not have asked yourself otherwise. For instance, what if you made a pinterest board of your target audience's lifestyle so you could really dive-in to understand who you want to attract and who you want to talk to. It's that extra step that separates you from other small businesses. What I learned: Do the work.
The second workshop was "The Art of Instagram" taught by founder and editor of Bossladies Magazine, Chelsea Sonksen. I've come to adore Chelsea who I was introduced to by photographer Marisa Vitale (who I truly love. She's hilarious and everything wonderful all bottled up into one woman. You gotta check out her Instagram stories, they make my day!). The workshop explained in detail the mysteries of how some accounts pull off the most beautiful feed ever. The ones that gain 30k or 100k followings with the appearance that these men or women are ALWAYS on the go. Well folks, it's a lot easier than it looks and its absolutely possible! I'd love to share ALL of the systems and tips I received but you're just going to have to wait for her second workshop in 2017!
If you haven't checked out issue 1 or 2, I would definitely recommend doing so. They're packed with empowering information, inspiring stories and other goodies for women on their way.