If you have a product or service, often the best forms of marketing is publicity. Media attention doesn't have to be just for celebrities. So, how do you maximize media to get the recognition and awareness to grow your brand?
Well... that's what 3 incredible Public Relations and Media experts are going to share with you...
Tanya Rivas , Louise Grasmehr, and Ashley E Rogers are offering their expertise and knowledge so you will know exactly what you need to do to grab media attention.
There are certain things that magazines, online platforms and television programs look for. There are specific ways to pitch to the media that will get their attention. And there are ways to maximize your social media to grab media attention too.
These 3 Publicists have extensive knowledge in the media world and they are ready to share their wisdom with YOU.
When I was the Marketing and Creative Director for Speedo we relied 90% on attracting media for the brand. It was our key focus for brand growth and it worked!
So whether you are a coach, designer, artist, photographer, sell goods or are just starting out...DO NOT MISS this event.
About the Panelists:
As the founder of the LA-based publicity practice, PR with Heart™ - it’s the beat, Tanya Rivas brings heart-centered publicity to purpose-driven brands to help them get exposure and create the impact that they want to make.
As a publicity expert, media strategist, Instagram engagement specialist, and events professional, she helps brands globally get into the public eye, get more exposure, and all while making it feel heart-full.
She's worked on large-scale events in Southern California including major runway events, WonderCon, Comic-Con International, and at New York Fashion Week. Recently, she supported designer Anniesa Hasibuan on history-making runway shows with her all-hijab runway and model casting of all immigrant and second-generation children of immigrants.
She’s presented at San Diego State University on the role of events in fashion public relations, and has provided career advice for aspiring publicists on what it’s really like to work at New York Fashion Week.
Louise Grasmehr has had a 25-year career in journalism and public relations working in newspapers, magazines, the corporate world and government. Working for companies such as Farmers Insurance and Toyota; and in public affairs at the City of West Hollywood and County of Los Angeles, Ms. Grasmehr has a broad range of PR knowledge.
She now owns LMG Public Relations, her specialties include crisis communications, branding and strategic communications planning. She is currently a national strategic consultant for Casey Family Programs, the country’s largest operating foundation focused on safely reducing the need for foster care across America.
In her other life, Ms. Grasmehr founded the blog and fashion brand The Cursing Ballerina and runs sales, branding, social media and writing for the brand. She is also an adult ballerina who has too many shoes.
Ashley E Rogers
Ashley possesses a wealth of professional experience in media relations, event planning, hospitality, promotional development, and community outreach. She brings to bear broad, deep knowledge of travel and hospitality public relations, serving clients that include tourism boards, hotels and resorts, restaurants, wineries and food and beverage products. Ashley also enjoys a rich background of work on behalf of arts organizations and large-scale public events including CicLAvia, Glow, LAX public art program and the Santa Monica Festival, among other clients.
Ashley is co-founder and managing director of Captivate (www.captivate-pr.com), a public relations and marketing services consultancy that specializes in strategic messaging, product and services branding and positioning, media relations, digital-social-shared media campaigns and event planning.
Find out what's really works to get the recognition and exposure to take you and your brand to the next level.
It may be not as tricky as you think...
I guarantee you will leave knowing exactly what you need to capture media attention!
Let's get you OUT THERE!